Production meeting 1- 22/09/2014

Within our first group meeting, we came together to firstly introduce our ideas to one another, as well as deciding on the four key concepts: a shortlist of tracks for the video, a record label, an audience, and an artist.

Firstly, we listed our preferences for the song, settling upon the following 3:

1) Ghostpoet - 'Cash and Carry Me Home' (2010 Brownswood recordings)

2) Glass Animals- Holiest

3) Spooky Black - Without You

However, after review we decided that 'Holiest' Lacked vocals to work with, and 'Without You' was too slow to produce an effective, entertaining video with- we settled with 'Cash and carry me home', awaiting confirmation from our teachers.

Possible video ideas for 'Cash and carry me home':

- Narrative of many people of different races lipsynching on their night out

- Using a Go-pro to create a strange first-person style

-Breaking the fourth wall to engage the audience ( similar to videos eg. White lies- Bigger than us)

 Record Label

-We all agreed that the artist should be British  and signed to a british indie label such as young Turks 

-We also felt tat this label could be an off-stem of the multinational XL recordings, particularly based in London

Audience

- Our primary audience is those in their late teens/ early twenties

- The audience would most likely be british, with a large proportion from London and surronding areasable to connect with the urban artist.


 We then decided that we should set u a pinterest ( online image board) to host pictures of our target audience and what we aim for our artist to represent.

Artist

- As our chosen song is by a solo male artist, we will most probably use Seb as the artist as he best matches the voice, with others as the extra lip syncers.

We plan to research our artist identity and bring ideas to the next meeting after our teachers have made a decision on the track.