Using the internet for promotion

Kill your darlings 

Example 1

What is it?   

Online publication of interview with the director 

What is the source?

waytooindie.com - indie reviews

Above or below the line?

Below the line

Who is it attempting to reach?

Indie fans/ fans of the director/ fans of the cast

How is it a valuable marketing opportunity?

Direct reach to specific groups/ Builds a hype in the indie film culture

Example 2

What is it?   

News report of Radcliffe at Art exhibition

What is the source?

Evening Standard online article

Above or below the line?

Above the line

Who is it attempting to reach?

General public- commuters and londoners/ Radcliffe fans 

How is it a valuable marketing opportunity?

Large outreach- audience informed and entertained

Release Tracking: Kill Your Darlings

WEEK 1


report of the film at venice film fest- taken from telegraph- middle class british audience


Taken from daily mail article- appeals to fans of actor and newspaper audience - predominantly middle class females


article from daily newspaper- young adult commuters- simplifying difficult topic


Film poster- audience - fans of actor and followers of film - voung adults/ adults

WEEK 2

Week 3

10 Quick Questions: Kill Your Darlings

1. UK Release Date?

Friday 6th December 2013

2. Institutions behind the films production and distribution?

Sony Picture Classics (United States)
Production Companies:
Killer Films
Benaroya Pictures

3. What's the film's production budget?
Around $2 million

4. Nationality of the film?

American

5.What kind of production is it?

Independent Low Budget Film

6. Any connection with other films?

No

7. Who's the director?

John Krokidas

8. Any star names in the cast?

Daniel Radcliffe . . . Allen Ginsberg
Elizabeth Olsen . . . Edie Parker
Dane DeHaan . . . Lucien Carr

9. What is the film about?

Tells the story of how a murder at Columbia University in 1944 brought together the writers/ poets (Allen Ginsberg, Jack Kerouac and William Burroughs) who would spark the Beat Revolution.

10. Who will this film appeal to?

Fans of drama/thriller/romance genre as well as fans of the actors or the theme of the film-  'The Beats'.