Kill your darlings
Example 1
What is it?
Online publication of interview with the director
What is the source?
waytooindie.com - indie reviews
Above or below the line?
Below the line
Who is it attempting to reach?
Indie fans/ fans of the director/ fans of the cast
How is it a valuable marketing opportunity?
Direct reach to specific groups/ Builds a hype in the indie film culture
Example 2
What is it?
News report of Radcliffe at Art exhibition
What is the source?
Evening Standard online article
Above or below the line?
Above the line
Who is it attempting to reach?
General public- commuters and londoners/ Radcliffe fans
How is it a valuable marketing opportunity?
Large outreach- audience informed and entertained
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