Example 1
What is it?
The Hobbit part 2 new 30 second TV Trailer-- online video
What is the source?
Telegraph newspaper (online)
Above or below the line?
Above the line
Who is it attempting to reach?
Middle class adults/ fans of the series or cast or books
How is it a valuable marketing oppurtunity?
Direct reach to specific groups and large numbers
Example 2
What is it?
Europe premiere comp- trip to Belgium for 2
What is the source?
Cineworld website
Above or below the line?
Above the line
Who is it attempting to reach?
General film consuming audiences/ fans of the series or cast or books
How is it a valuable marketing oppurtunity?
Direct outreach and audience involvement
Example 3
What is it?
UK Facebook page
What is the source?
www.facebook.com (social network)
Above or below the line?
Below the line
Who is it attempting to reach?
Social network users/ fans of the series or cast or books/ their friends
How is it a valuable marketing oppurtunity?
Wide outreach to large numbers/ Free and unlimited
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