The first decision which we made as a group was deciding on an audience to target with our music video- we combined all of our research and ideas to come up with the following audiences:
- We decided that our primary audience should be those who's are fans of the Electronic/ alternative genre, mainly due to the fact that this genre is currently quite quiet within the charts, therefore is arguably a gap in the market in terms of maximisation of reach. Although quite niche, it is particularly popular within the UK and specifically London so we feel that we can still gain a lot of popularity within the community.
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| Primary audience |
- As a secondary audience, we picked out people aged fro their late- teens to mid twenties, as this is generally the predominant age group for listeners of both the electronic and indie genres, therefore we should use them as a model age group in order to guarantee audience consumption.
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| Secondary audience |
- Our Tertiary Audience are of a slightly older age group- ageing from mid 30's to early 40's, hoping to appeal to a more niche audience, however, as a group we feel that the song choice is not too overwhelming for the older listener, and they could relate to the images of youth portrayed in the video in a sense of nostalgia.
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| Tertiary Audience |
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