Semiotic Analysis

King Krule - A Lizard State Music video



- The video is a black and white presentation of the artist appearing in one of Alfred Hitchcock's short films, with the setting recognisable as the set of an old film. This video is about the artists trouble with love and a girl in particular, and how his love for her is unrequited- as presented through the lyrics ' well if i cant have her than no one can' this is further reflected through the visual aspect of the barrier between man and woman. Hovever he continues to state that he hasn't given up on her 'one day im gonna have you' showing this.


-Iconic introduction- black and white Alfred Hitchcock style opening- opening clip taken from his work

- Black and white - presents old fashioned style, alongside decor of room and old suit- post-modern view of creation of film

- Alternative camera angle- subjects presented as walking on walls- satirical of old film production- obvious trickery, yet grasps the viewer.

- Sound: Diegetic of the phone ringing in song presented through focus on phone- creates narrative within song, similarly the use of the strumming of guitar reflects the artist's image- not only a character but a musician.

-Presentation of false backdrop of city skyline once again mocks the old films and highlights that the video is not serious- this is furthered by the panning of the camera to reveal that the room is just a set

-Repeated image of lizard- referring to song title and lyrics and serves as an image of absurdity and creates surprise- just as Hitchcock's films did.

-Camera- switching between peep-hole shot and shot of girl creates the view that the performance is being watched from behind the stage, and he cannot see her, suggesting that the song contains the theme of love